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Posted on July 24, 2020
This summer, Save the Children launched its second annual summer reading campaign in the United States – Read a Story, Change Their Story. With this spring’s unprecedented, nationwide school closures due to coronavirus concerns, summer 2020 will be the longest of children’s lives. The 100-day campaign aims to curb summer learning loss while providing support and resources for kids growing up in rural America.
This weekend, July 25 and 26, Play-Doh Brand is encouraging parents to read with children and then log minutes on the Save the Children site. For every minute of reading logged on July 25 and 26, Hasbro will donate 1 can of Play-Doh compound to inspire creativity for children in the U.S. – up to 100,000 cans.
100 Days of Reading encourages all parents, teachers, librarians, caregivers and adults to log their summer reading minutes as well as their child’s at SavetheChildren.org/READ today through September 8, which also marks World Literacy Day. Participants can positively impact the lives of children growing up in rural America who do not have adequate access to early education or children’s books, while also promoting literacy in all communities. Every minute logged helps raise awareness and supports Save the Children’s work to improve literacy and change lives.
All children are at risk of the summer slide, meaning they can lose achievement gains made in the previous school year. A child’s summer learning experiences during their elementary school years can impact their success in higher grades, including whether they graduate from high school and move on to college. According to the National Summer Learning Association, children growing up in poverty are at even greater risk – low-income children typically lose two to three months of reading progress each summer, and the coronavirus crisis is exacerbating the learning loss millions of underserved students and their families face each summer.
Children across the U.S. have been out of school for months due to the pandemic. This is an easy way to help Hasbro and Save the Children “bring home the fun” for children without access to books, educational materials and imagination-boosters like Play-Doh compound. Log your minutes today!
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