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Posted on September 9, 2020
Available for pre-order now, game proceeds support No Kid Hungry and build on Hasbro’s commitment to helping children and families most in need during the COVID-19 crisis
Today, Hasbro announced Guess Who? Hometown Helpers, a game that celebrates healthcare workers, first responders and everyday heroes that have helped foster strength and community during the global health pandemic.
Available for pre-order in the U.S. now at Hasbro Pulse, the Guess Who? Hometown Helpers game is a new take on the family-friendly classic game that shines a light on essential careers, including Mom, Dad, Firefighter, Teacher, Nurse, Mail Carrier, Police Officer, Doctor and more. The game provides a sense of comfort and distraction for families during this uncertain time, while also giving parents the opportunity to have relatable conversations with their kids about inclusive play, the importance of these admirable careers and helping others.
“This year has brought a tremendous amount of hardship for so many families in the U.S., but through it we have also seen uplifting and profoundly inspirational stories,” says Eric Nyman, Chief Consumer Officer, Hasbro. “We wanted to honor that hard work, perseverance and positivity and bring it to life the best way we knew how, through games, which have provided relief and joy for families around the world as they continue to adjust in this challenging time.”
The Guess Who? Hometown Helpers game will retail at $14.99 and Hasbro is proud to donate $10.00 per item sold, for a max contribution of $100,000, to No Kid Hungry from now through March 31, 2021. No Kid Hungry is a national campaign focused on ending childhood hunger in the United States. This contribution builds on Hasbro’s prior donation of more than $100,000 to No Kid Hungry as part of the Company’s overall COVID-19 response efforts.
“For the kids across the country who live with hunger, the impact of the COVID-19 pandemic has been even more devastating,” said Diana Hovey, Senior Vice President of Corporate Partnerships at Share Our Strength, the organization behind the No Kid Hungry campaign. “The support from Hasbro through their financial contributions as well as proceeds from the Guess Who? Hometown Helpers game is helping to provide healthy meals to kids and families most in need during this critical time.”
The Guess Who? Hometown Helpers game includes 2 gameboards, 48 face cards, 24 mystery cards, 2 scorekeepers and instructions. To win the game, players will look at all the people helping in the community and guess the other player’s mystery helper. You can visit Hasbro Pulse to pre-order the game now. The game will ship in late-October 2020.
Hasbro is dedicated to making a difference by using our brands, resources and expertise to improve the lives of children and their families around the world. For more information on our COVID-19 global response efforts, click here.
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